What Is Relationship E Commerce R Commerce
What Does Relationship E-commerce (R-Commerce) Mean? Relationship e-commerce (r-commerce) is a form of electronic commerce in which the primary focus is on business-to-consumer(B2C) and peer-to-peer(P2P) interaction. In r-commerce, the focus is shifted from product sales toward customer relationship building. The concept of r-commerce stems from the relationships a consumer has with other consumers and with a particular business by purchasing its online merchandise or services. If the customer’s overall experience in these purchases is positive, he or she may relay the product information in a positive manner and urge others to follow through on similar purchases....