What Does Pop-Up Ad Mean?
Pop-up ads are a form of online advertising focused on attracting Web traffic. They are usually generated in a new browser window with the help of JavaScript or Adobe Flash. Although these ads are one of the most popular online advertising techniques, they are not popular with average Web surfers, and several products and techniques are available to disable them.
Techopedia Explains Pop-Up Ad
There is no standard size or shape of the window for pop-up ads. Pop-up ads often appear to be standalone websites, sponsored webpages, interactive games or some other from that is likely to get people to interact. One of the features of pop-up ads is that visitors need to close them before proceeding, and this ensures that the message in the pop-up ad is viewed. A pop-up window can also contain a game, audio or video to entice users.
