What Does Twitterstorm Mean?
A Twitterstorm is a sudden spike in activity surrounding a certain topic on the Twitter social media site.
A Twitterstorm is often started by a single person who sends his or her followers a message often related to breaking news or a controversial debate. Using a certain and often original hashtag, the tweet quickly spreads as people are notified of the message and then reuse the hashtag with subsequent retweets and tweets.
Techopedia Explains Twitterstorm
- The perfect Twitterstorm: Starts on Twitter, is picked up by traditional press and through various feedback loops and reaches a wide audience, even those who are not on Twitter.
- The storm in a cup: A story that generates a relatively small interest on Twitter but is picked up by traditional media, so it still garners quite a wide audience. This usually occurs the mainstream media attempts to anticipate online trends before they actually occur.
- The Twitter-only storm: A story that gains a significant volume of attention on Twitter but only might be of interest to a specific group and is not picked up by mainstream media.
