What Does Webisode Mean?
A webisode is an episode that is distributed as part of Web television and is available for online viewing. The format is available for online streaming as well as downloads and may or may not have been aired in a television broadcast. Webisodes are often short, scripted and experimental in nature. As they are cheap to produce and capable of wide distribution, webisodes are commonly used in promotions, commercials, collections of shorts or as previews.
Techopedia Explains Webisode
Webisodes are part of the branded entertainment trend in which consumers are slowly moving to social Web from traditional media. Some websites are dedicated entirely to webisodes. There is no established standard for webisodes. Most of them are short in length compared to traditional episodes in television media. Although they share some of the properties from their media parents, they bring in a new technology and opportunity in the combination of Web and traditional media. It can thus provide unique and distinctive content to users. Webisodes make use of multiple interactive functions to encourage communication between consumers and content producers. As far as revenue streams for webisodes are concerned, the dominant ones are retailing or e-commerce as well advertising-supported webisodes.
