What Does Ad Targeting Mean?
Ad targeting is an advertisement technique where advertisements are placed in specific areas of the screen to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences. Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust produced by users themselves.
Techopedia Explains Ad Targeting
Ad targeting is meant to deliver ads automatically by using specialized software and algorithms that place ads depending on the user’s data. The most common method for targeting is behavioral targeting because it works by monitoring the user’s online activities anonymously and tracking the content being consumed by the user. All of this data is monitored and analyzed to predict the behavioral pattern and to serve the most appropriate ads to that user. Alternative methods are contextual targeting, audience and psychographic targeting.
