What Does On-Device Portal (ODP) Mean?
Techopedia Explains On-Device Portal (ODP)
An ODP is an application or even a platform that is optimized to bring the best experience to its users on its target mobile platform. It allows the company to deliver its services directly to the users on their mobile device, serving as a portal to the company’s products and services. Most online music and radio players that serve music online on platforms like Android and iOS are considered as an ODP. If an app allows users to purchase or use services through their device, and is not a game or a special-purpose app of any kind, then that app is possibly an ODP.
