What Does Banner Rotator Mean?

Banner rotators are a form of software that rotates the banner ads that users on a particular website see each time the page is refreshed. Banner rotators are designed to stand out on a webpage and catch the consumer’s eye.

Techopedia Explains Banner Rotator

Banner rotator software loads banner advertisements and rotates them while website visitors are on a website. Banner rotator software prevents banners from becoming stagnant, thus making them more noticeable to a website’s visitors. Banner rotator programs typically also give web publishers options such as how often certain banners will be displayed and where they will be displayed on a given web page.