What Does Brick and Mortar (B&M) Mean?
Techopedia Explains Brick and Mortar (B&M)
Brick-and-mortar stores are still a large part of the retail world. Although some types of brick-and-mortar stores, such as bookstores, have felt the squeeze of online competition, there are still many others that have seen little to no effect from the Web. So far, shopping online has been unable to live up to the sensation of holding the clothing in our hands or sitting on different couches in a showroom. That said, most brick-and-mortar stores do have an online presence. This may be a complementary e-commerce platform or a simple Web page to tell customers how to get to the store and when it is open.
