What Does Click Fraud Mean?
Click fraud is an internet crime where a person, computer program or automated script is maliciously used to register clicks on pay-per-click (PPC) advertising. Click fraud is a crime because each click accrues as a cost to the advertiser, even though the clicks are driven by people who have no interest in the advertised product or service.
Techopedia Explains Click Fraud
In its simplest form, a person can engage in click fraud by using different computers – such as a work computer – to click on ads he or she has placed on a personal website. This basic click fraud, along with asking friends and family to click through on ads, generally is not on a scale that is large enough to concern companies that pay for online ads.
