What Does Click-To-Callback Mean?

Click-to-callback is an important feature in web forms and customer relationship management software products that allows customers to get an immediate call back from a company. With this feature, the user clicks on a button that triggers an alert at a call center or other area, where a company representative will call that person back to offer them information about what they are searching for online.

Techopedia Explains Click-To-Callback

Part of using click-to-callback in a unified communications strategy involves eliminating some of the barriers to phone conversation. In this case, rather than requiring full dialing and an inbound call initiative on the part of the customer, click-to-callback makes it easier to get this initial phone contact established. If the company cannot immediately respond, they can send a prerecorded message.