What Does Concept Testing Mean?
Concept testing is an IT-related marketing term that refers to efforts to evaluate a concept and its reception by a target audience. Concept testing takes many forms such as surveys, focus groups and other kinds of planning tools that help a business understand how much a consumer audience likes its ideas.
Techopedia Explains Concept Testing
Concept testing often exists within a product development framework. It consists of one or more phases where the company does specific testing, sometimes of a product or service prototype, or of certain marketing concepts, for in-depth market research that will help it build more effective processes.
