What Does Conversion Marketing Mean?
Conversion marketing is a technique or process that aims to transform a website visitor to an actual paying customer. Sometimes a marketing strategy is enlisted to help convince potential customers to purchase an item.
Techopedia Explains Conversion Marketing
An example of conversion marketing process occurs when a merchant makes a special offer to customers who abandon their shopping carts before they check out. If the customer accepts the offer and ultimately ends up purchasing the merchandise, the conversion marketing is deemed successful.
