What Does Conversion Rate Mean?
A conversion rate is an equation that online advertisers and marketers use to compare the total number of visitors to a website to the number that become paying customers, subscribers or users. Conversion rates are extremely helpful to electronic storefront owners, who can use website traffic results to determine what other marketing methods should be enlisted to increase product sales.
Techopedia Explains Conversion Rate
Conversion rate is calculated based on the number of unique visitors turned into customers, subscribers and users divided by the number of total unique visitors. Returning customer data is normally not included in the equation.
