What Does Cost Per Conversion (CPC) Mean?
Cost per conversion (CPC or CPCon) is a term used in Web analytics and online advertising to refer to the total cost paid for an advertisement in relation to the success in achieving the goal of that advertisement. Cost per conversion is the ratio of the number of advertisement views and the number of successful conversions (purchases, signups, participation or whatever the objective of the advertisement is) resulting from those ad views.
Techopedia Explains Cost Per Conversion (CPC)
Cost per conversion is a metric used to identify how much it actually costs a Web advertiser to acquire each real customer - one that actually makes a purchase. The cost includes all the traffic for the duration of a campaign, during which conversions are also tracked. To make CPC calculation easier, advertising companies usually provide “traffic packages,” where the one paying for advertisements gets a specific number of views or a specific time span for a fixed amount.
