What Does Customer Analytics Mean?
Customer analytics is an activity within of e-commerce whereby customers’ online shopping and internet search behavior is examined by software with the results used by teams of marketing professionals looking to increase revenues for online merchants.
Techopedia Explains Customer Analytics
The process of customer analytics examines and captures consumer behavioral data and guides segment markets. By doing so, this process can even suggest future product and service offerings to designated companies. Software tools provide the online capabilities to analyze specific data contained within databases. This element is known as online analytical processing and is vital to the customer analytics process. Data mining techniques are common within customer analytics.
