What Does Customer Relationship Management (CRM) Mean?
Customer relationship management (CRM) refers to a strategy widely used by companies and organizations (including related integrated information systems and technology, often in the form of software) to record and manage their overall data and interactions with current, past and potential customers.
Techopedia Explains Customer Relationship Management (CRM)
The most critical purpose of CRM is to manage each instance of the company’s customer interaction. CRM manages, stores and disseminates customer information with many built-in tools that can be applied to raw data pertaining to a customer or any given category of customer. For example, data may be analyzed to segregate customers according to demographic, occupation and age, etc.
