What Does Data Analytics Mean?
Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements.
Techopedia Explains Data Analytics
Data analytics is primarily conducted in business-to-consumer (B2C) applications. Global organizations collect and analyze data associated with customers, business processes, market economics or practical experience. Data is categorized, stored and analyzed to study purchasing trends and patterns.
