What Does Digital Marketing Mean?

Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.

Techopedia Explains Digital Marketing

Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games.