What Does Digital Video Express (DIVX) Mean?
Digital Video Express, known under the brand name DIVX, was a video rental system marketed by electronics retailer Circuit City and the law firm of Ziffren, Brittenham, Branca and Fischer in the late 1990s. The system used DVD discs that allowed users to watch a film within a 48-hour window, with the ability to convert it into an unlimited viewing period afterward. The format was discontinued in 1999.
Techopedia Explains Digital Video Express (DIVX)
DIVX was an attempt by Circuit City and Ziffren, Brittenham, Branca and Fischer to create an alternative video rental market, which in the 1990s was dominated by Blockbuster Video. DIVX was launched in 1998. Players, made by manufacturers such as Zenith, RCA and Panasonic, were sold in Circuit City, Good Guys, Future Shop and Ultimate Electronics stores.
