What Does Direct Marketing Mean?
Direct marketing activities are marketing activities that work to elicit a direct response from an individual recipient. Although direct marketing activities may take place through email, SMS short text messaging or other digital means, the original term is based on using the postal system, which is how most traditional direct mail works.
Techopedia Explains Direct Marketing
The idea of direct marketing is that the company is eliminating the middleman and marketing directly to individual customers. Some definitions of direct marketing talk about using it instead of retailing, where direct marketing may facilitate some sort of wholesaling endeavor.
