What Does Facebook Insights Mean?
Facebook Insights is an analytics tool provided to Facebook page owners or platform administrators. Facebook Insights generates metrics that allow administrators to analyze trends about the activity on a given page. This includes information about page users’ (fans’) growth and demographics, and their consumption of provided content. The information is gathered on a daily basis and is designed to help page operators better understand their users, allowing them to better manage their content to appeal to the target audience.
Techopedia Explains Facebook Insights
Facebook Insights provides data on a number of areas. These include:
