What Does Interactive Marketing Mean?
Interactive marketing is a type of marketing that is more of a two-way channel of communication than the traditional one-way transactional method. It takes various forms, but all of them are based on the idea that there is more of a direct relationship between the buyer and the seller.
Techopedia Explains Interactive Marketing
Some experts describe interactive marketing as something that is “event-driven” – where there is a conversation or a connection made in order to sell products. These types of interactions can take place over social media, through email or through particular e-commerce portals.
