What Does Interactive Television (ITV) Mean?
Interactive television (iTV) is the integration of traditional television technology and data services. It is a two-way cable system that allows users to interact with it via commands and feedback information. A set-top box is an integral part of an interactive television system. It can be used by the viewer to select the shows that they want to watch, view show schedules and give advanced options like ordering products shown in ads, as well as accessing email and Internet.
Techopedia Explains Interactive Television (ITV)
Interactive television refers to technology where traditional TV services are combined with data services. The major aim of interactive TV is to provide an engaging experience to the viewer.
