What Does List Hygiene Mean?
List hygiene is the process of creating, editing and maintaining a mailing list’s email addresses, subscriptions and opt-ins. It ensures the clean dissemination of an organization’s broadcasted email message to its related and operational email addresses/subscribers.
Techopedia Explains List Hygiene
List hygiene may include a number of processes and techniques to clean and optimize an email list, including:
- Filtering email subscribers by location, gender, marital status and income
- Deleting email addresses from bounced back emails
- Updating or deleting user email addresses
- Updating typos or errors
- Removing duplicate entries
Filtering email subscribers by location, gender, marital status and income
Deleting email addresses from bounced back emails
Updating or deleting user email addresses
Updating typos or errors
Removing duplicate entries
