What Does Mobile Customer Relationship Management (Mobile CRM) Mean?
Mobile customer relationship management (mobile CRM) is a type of customer relationship management application designed to be executed, operated and accessed through mobile platforms.
Techopedia Explains Mobile Customer Relationship Management (Mobile CRM)
Mobile CRM is typically designed for users such as sales or marketing personnel who often require remote access to the organization’s core CRM application. Mobile CRM can be an extension of the in-house deployed CRM, accessed using a thin client application over a secure VPN connection, or a cloud CRM accessed through a mobile Web browser.
