What Does Opt-In Email Mean?
Opt-in email is bulk email that a consumer can choose to receive. It is a form of requested email based on consumer needs, hobbies or other special interests. Opt-in emails can be delivered through a website the consumer visits to shop for merchandise. The site may contain the option to receive future sales or product information. In this instance, the consumer provides their address to the website and requests emails about the specified content. In other words, they opt-in for the emails.
Techopedia Explains Opt-In Email
Opt-in email can be sent to many people at the same time in bulk. There are two types of opt-in e-mails: unconfirmed and confirmed. In the former instance the consumer newly subscribes to a website, and then its updates. However, the email address is not confirmed as the consumer’s email address. Due to typing errors, the opt-in email may be sent to a similar, but incorrect, email address.
