What Does Partner Relationship Management (PRM) Mean?
PRM allows organizations to automate interaction with business partners through the use of specialized, Web-based PRM software suites.
Techopedia Explains Partner Relationship Management (PRM)
PRM incorporates processes, such as commissioning new products and services for resellers, invoicing a facility for suppliers, joint marketing/promotional campaigns with distributors and centralized business communication platforms for all partners.
