What Does Sales Force Automation (SFA) Mean?
Sales force automation (SFA) is an integrated application of customizable customer relationship management (CRM) tools that automate and streamline sales inventory, leads, forecasting, performance and analysis. SFA tools include Web-based (hosted CRM) and in-house systems.
Techopedia Explains Sales Force Automation (SFA)
All SFA systems are built with two core components:
