What Does Search Engine Optimization (SEO) Mean?

Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank.

Techopedia Explains Search Engine Optimization (SEO)

Search engines attempt to rank results for a given search based on their relevance to the topic, and the quality and reliability a site is judged to have. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate sites in the way that a human reader would. This means that a key part of SEO involves ensuring that the website is a unique and relevant resource for readers.