What Does Sock Puppet Marketing Mean?
Sock puppet marketing is the practice of using a manufactured or false identity to create a buzz or to otherwise promote a company or its products and services. This kind of practice might relate to the use of Web domains and websites, social media platforms, or other venues for online communication.
Techopedia Explains Sock Puppet Marketing
In its most basic sense, sock puppet marketing involves communications that are not clear and transparent. A company may create a so-called artificial mouthpiece or spokesperson for its products and services. In social media, sock puppet marketing may involve trying to create the illusion that individual Web users are making their own positive reviews of products or services when, in fact, it is people who work for the company.
