What Does Superstitial Mean?
Superstitial is a specific type of online ad display that is superimposed over a webpage, usually temporarily. The superstitial ad is a specific type of interstitial advertisement that is triggered by some user event.
Techopedia Explains Superstitial
Many superstitial ads are animated, or contain dynamic graphics. They may look a lot like the splash pages or splash screens that are also interstitial on websites, in that they pop up and disappear again after a few seconds, or as prompted by a user. These ads are called superstitial partly because they are superimposed over the web screen that the user was previously reading. As a result, superstitial ads can be annoying. However, experts often describe them as having a “polite” delivery system. For instance, many of them are semi-transparent and have easy opt-out buttons at the top right corner of the ad, in a place that users would expect them, so that they can click out of the ad easily.
