What Does Merch Store Mean?
Techopedia Explains Merch Store
In October 2011, YouTube announced that it would be rolling out the Merch Store to selected music partners in upcoming months. This move is expected to give music lovers a more engaging way to interact with their favorite musicians, as well as allow musicians to get a bigger cut of concert ticket sales. This represents a larger move by online companies to forge a closer relationship between artists who create content and those who consume it.
