What Does Web Application Meets Brick And Mortar (WAMBAM) Mean?
Web application meets brick and mortar (WAMBAM) is a business model in which an offline business (bricks and mortar) uses online marketing to expand its business reach, usually through a website, either with e-commerce or not, hence the name. The business may also integrate mobile apps and telephone ordering as well as physical and online product catalogs.
Techopedia Explains Web Application Meets Brick And Mortar (WAMBAM)
Web application meets brick and mortar essentially refers to the initiative that retailers are taking online. The business model is believed to have originated with Pizza Hut, as it was the first to implement the ability to order products (pizza) through the internet to be delivered by the nearest physical branch.
