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For individual investors not associated with a large institution, spending nearly $4k on a single share simply isn’t feasible. This probably isn’t the only reason that institutional investors have so much ownership, but it is likely one of the biggest.
Breaking Down Ownership by the Numbers
Individual investors
Institutional investors
Outside of Bezos, the rest of the major holders are all institutional in nature. There are 5.8 billion shares held by institutional investors, giving them nearly 60% of the total ownership. The usual big names are all on the list, including Blackrock, Vanguard, and other well-known holders. Here’s the breakdown (via Wall Street Zen):
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